WHAT
WE
DO

At STOPP, we’re pioneering a transformative initiative to revolutionize the way we approach food plastic packaging by embracing the “5 Rs”: Refuse, Reduce, Redesign, Reuse, and Recycle.

Our main aim is to drastically reduce the environmental impact caused by plastic waste in food packaging, aligning closely with the EU’s Packaging and Packaging Waste Directive. Our collaborative efforts encompass every facet of the food packaging value chain.

We’re set on creating circular strategies that not only appeal to plastic production and processing but also drive awareness through a multi-actor network. Our strategic actions include analysing plastic waste impact, monitoring current usage, designing sustainable business models, boosting recycling efforts, and understanding consumer attitudes through an in-depth study.

THE

CONCEPT

OUR

STAKEHOLDERS

Craft,Paper,Soup,Cups,With,Shadow,On,Green,And,Brown
Brand owners

Brand owners

Food packaging suppliers

Food packaging suppliers

Recyclers

Recyclers

Producing and manufacturing industries,

Producing and manufacturing industries,

R&D&I institutes

R&D&I institutes

Public administration and policy-makers

Public administration and policy-makers

NGOs

NGOs

Consumer representatives

Consumer representatives

Individual consumers

Individual consumers

OBJECTIVES

To analyse the plastic impact on diverse ecosystems by conducting a comprehensive assessment based on empirical data.

Facilitating the transition of key stakeholders towards alternative circular solutions in food packaging systems, identifying needs and motivations, and developing tools.

Designing future-fit sustainable business models for the packaging value chain, including new materials, recycling, and reusing strategies.

Improving recycling, from the collection and sorting practices to materials innovation such as recycling recipes or potential recycling of bio-based plastics.

Consumer studies and awareness campaigns to engage over 10,000 European consumers in topics such as reusable packaging or behaviour change.

IMPACT

METHODOLOGY